Marketing that beats plan!

Who We Are

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Our Expertise

We are management and marketing consultants who help you achieve business impact quickly and confidently.

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Our Team

  • Experienced business strategists and marketers
  • Marketing and strategic brand management faculty leading business schools
  • Industry thought leaders

Selected clients

Tech/Services

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Healthcare

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Internet/Mobile

Internet and mobile clients

Our Values

Brands Rule

We believe in the power of brands They are one of the remaining legal sources of sustainable competitive advantage. A strong brand supports profitable growth and long-term business success.

From the Heart

  At its core, marketing is about influencing decisions. Without heart, it could all be so crass and manipulative. We are inspired by brand’s noble purpose: to make customers’ (and clients’) lives better. We live it in our daily practice.

Better Together

  We believe that diversity leads to better work (and a better world). Our collaborative approach to project management and the diverse perspectives we bring to our work ensure you feel heard and confident.

Fresh Eyes

Sure, we use best practices where they are helpful. And we have an approach to doing the work that is tried and true. But the design, insights and outputs of our work are tailored to  meet your challenges.

WYSIWYG (whiz-ee-wig)

What (or who) You See Is What (or who) You Get.  We wear all the hats, there is no anonymous bench here. No hidden fees or markups, either.

Judy Hopelain, Managing Partner

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  • Leadership roles at BCG, Accenture, Prophet Brand Strategy
  • Partner, Brand Amplitude
  • SVP Direct Channels, Illuminations.com
  • Director, Corporate Strategy, Patagonia
  • Marketing Faculty, UC Berkeley Haas School of Business

Carol Phillips, Partner

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  • Extensive creative agency experience in research, strategic planning and account management at Leo Burnett, Y&R, Mullen
  • Founder & President, Brand Amplitude
  • Director of Communications, Whirlpool Corporation
  • Marketing Faculty, Notre Dame University Business School

Marty Predd, Research Director

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  • Over 15 years conducting all facets of qualitative and quantitative research 
  • Bachelor of Science, Physics, DePauw University