Positionings that beat plan!

Who We Are


Our Expertise

We are management and marketing consultants who help clients achieve business impact quickly and confidently.


Our Team

  • Experienced business strategists and marketers
  • Marketing and strategic brand management faculty leading business schools
  • Industry thought leaders

Selected clients







Our Values

Understand Choices

Customers have many choices. We are grounded in decision science, and seek to understand alternatives and how and why people choose between them.

Look Deeper

Insights are not limited to market research. They can come from internal processes, external trends and culture, competition and more.

Be Fresher

We customize every project, and have no cookie cutter answers. We use the latest technology and thinking to find insights and bring them to life.

Brands Rule

We believe in the power of brands They are one of the remaining legal sources of sustainable competitive advantage. A strong brand supports profitable growth and long-term business success.

Think Broader

Influencing decisions is a complex undertaking - it’s not just about your offering, it’s also about competition, culture and context.


Who you see is who you get. We wear all the hats -- we love to get our hands dirty in the data and equally love making the creative leap from insight to activation!

Judy Hopelain, Managing Partner


  • Leadership roles at BCG, Accenture, Prophet Brand Strategy
  • Partner, Brand Amplitude
  • SVP Direct Channels, Illuminations.com
  • Director, Corporate Strategy, Patagonia
  • Marketing Faculty, UC Berkeley Haas School of Business

Carol Phillips, Partner


  • Extensive creative agency experience in research, strategic planning and account management at Leo Burnett, Y&R, Mullen
  • Founder & President, Brand Amplitude
  • Director of Communications, Whirlpool Corporation
  • Marketing Faculty, Notre Dame University Business School

Marty Predd, Research Director


  • Over 15 years conducting all facets of qualitative and quantitative research 
  • Bachelor of Science, Physics, DePauw University