We team with you to address your marketing and branding issues by keeping our eye on your goals and co-managing the process to get us there together.
Customers have many choices. We are grounded in decision science, and seek customer insights to understand the relevant alternatives and how and why people choose between them.
Customer insights are not limited to market research. They can come from internal processes, external trends and culture, competition and more.
Influencing decisions is a complex undertaking that requires deep customer insights - it’s not just about your offering, it’s also about competition, culture and context.
Marketers have a number of associations they're trying to establish in customers' heads. Customer tracking is one way we help you gauge your marketing's effectiveness in landing those messages.
We use a variety of techniques to generate customer insights that expose the why behind customer behaviors or preferences. This is as much art as science, and clients tell us it's a special strength of ours.
This type of project is particularly useful for generating customer insights into what drives their choices and for developing customer personas. A&U studies often form the baseline for ongoing customer tracking work.
We work with your team before launching new branding and marketing campaigns to help fine tune your creative. And we work with R&D teams to explore and hone new product, service and customer experience concepts.
We identify meaningful customer segments based on differences in demographics, psychographics, behaviors and needs. And we use those customer insights to identify the common thread that allows you to market to them to maximum effect.
We profile customers and create memorable, actionable personas that provide a clear line of sight for branding and marketing into customer motivations and decision drivers. These help bring target customers to life for your employees across the organization.
We make our branding and marketing tools available to anyone who wants to use them, and we welcome your feedback on what works for you!