Our approach

We team with you to address your marketing and branding issues by keeping our eye on your goals and co-managing the process to get us there together.

What Clients Value Most


  • Fast, efficient, tailored approach
  • Experienced, hands-on partnership
  • Actionable branding and marketing ideas
  • Business impact

How We Work


  • Ask the right questions to glean relevant customer insights
  • Are intentional in our exploration and use of data
  • Evaluate and integrate disparate sources
  • Collaborate with your team to build support for conclusions and drive results

Our customer insights driven approach

Understand Choices

Customers have many choices. We are grounded in decision science, and seek customer insights to understand the relevant alternatives and how and why people choose between them.

Look Deeper

Customer insights are not limited to market research. They can come from internal processes, external trends and culture, competition and more.

Think Broader

Influencing decisions is a complex undertaking that requires deep customer insights - it’s not just about your offering, it’s also about competition, culture and context.

Insights offerings

Customer Tracking


Marketers have a number of associations they're trying to establish in customers' heads. Customer tracking is one way we help you gauge your marketing's effectiveness in landing those messages.

Qualitative Insights


We use a variety of techniques to generate customer insights that expose the why behind customer behaviors or preferences. This is as much art as science, and clients tell us it's a special strength of ours.

Attitudes & Usage Studies


This type of project is particularly useful for generating customer insights into what drives their choices and for developing customer personas. A&U studies often form the baseline for ongoing customer tracking work.

Creative & Concept Tests


We work with your team before launching new branding and marketing campaigns to help fine tune your creative. And we work with R&D teams to explore and hone new product, service and customer experience concepts.

Customer Segmentation


We identify meaningful customer segments based on differences in demographics, psychographics, behaviors and needs. And we use those customer insights to identify the common thread that allows you to market to them to maximum effect.

Customer Personas


We profile customers and create memorable, actionable personas that provide a clear line of sight for branding and marketing into customer motivations and decision drivers. These help bring target customers to life for your employees across the organization. 

Our thinking

We make our branding and marketing tools available to anyone who wants to use them, and we welcome your feedback on what works for you!

Brand Audit Toolkit (pdf)


Brand Architecture Toolkit (pdf)


Customer Persona Illustration (pdf)


Measuring Marketing Effectiveness (pdf)


Applying Qualitative Insights (pdf)