We partner with our clients in creating custom approaches and applying best practices to address their issues.
Marketers have a number of associations they're trying to establish in customers' heads. Customer tracking is one way we help them gauge their effectiveness in landing those messages.
We use a variety of techniques to expose the why behind customer behaviors or preferences. This is as much art as science, and clients tell us it's a special strength of ours.
This type of project is particularly useful for understanding what drives customer choice and for developing customer personas. A&U studies often form the baseline for ongoing customer tracking work.
We work with clients before launching new campaigns to help fine tune their creative. And we work with R&D teams to explore and hone new product, service and customer experience concepts.
We identify meaningful customer segments based on differences in demographics, psychographics, behaviors and needs. And we identify the common thread that allows clients to market to them to maximum effect.
We profile customers and create memorable, actionable personas that provide a clear line of sight into customer motivations and decision drivers. These help bring target customers to life for employees across the organization.