We help our clients obtain and capitalize on actionable customer
and brand insights and achieve business impact.
Having a realistic assessment of the current situation is key to charting the path forward. Our Audits help clients understand what drives customer decisions and how their brands and the competition perform on the most important dimensions.
A bold Vision is inspiring to customers as well as to employees and recruits. We work with clients to develop the Brand Platform to make the vision believable today while they're building the capability to deliver more fully on that vision over time.
M&A activity raises marketing questions about which name(s) to keep, which to retire and how to minimize confusion in the process. New products, services and even features are potential brand opportunities, and our Architecture and Naming Guidelines help internal and external audiences navigate the portfolio and understand the organization's value proposition.
Brands are assets that help marketers build customer relationships. They can help capitalize on new opportunities and increase success of current efforts. To do so requires a Brand Activation Plan to leverage their strengths. We help companies do that, and get more bang for their brand buck.
Part of the brand's role is to provide strategic optionality - to allow the business to extend where it sees opportunity. Our Brand Stretch Assessment determines where the brand has permission to go today, so that marketers can build equity in the places and spaces the business intends to be tomorrow, easing the path to successful extension.