Our value proposition

We help our clients obtain and capitalize on actionable customer 

and brand insights and achieve business impact. 

Questions we help clients answer


What do customers care about most and is that what we're known for?

Having a realistic assessment of the current situation is key to charting the path forward. Our Audits help clients understand what drives customer decisions and how their brands and the competition perform on the most important dimensions.

What should we aspire to be known for and how do we get there?

A bold Vision is inspiring to customers as well as to employees and recruits. We work with clients to develop the Brand Platform to make the vision believable today while they're building the capability to deliver more fully on that vision over time.

Which names should we keep? How should we name new offerings?

M&A activity raises marketing questions about which name(s) to keep, which to retire and how to minimize confusion in the process. New products, services and even features are potential brand opportunities, and our Architecture and Naming Guidelines help internal and external audiences navigate the portfolio and understand the organization's value proposition.

How do we make our brand work harder for us?

Brands are assets that help marketers build customer relationships. They can help capitalize on new opportunities and increase success of current efforts. To do so requires a Brand Activation Plan to leverage their strengths. We help companies do that, and get more bang for their brand buck. 

Where should we look for growth? How can our portfolio help?

Part of the brand's role is to provide strategic optionality - to allow the business to extend where it sees opportunity. Our Brand Stretch Assessment determines where the brand has permission to go today, so that marketers can build equity in the places and spaces the business intends to be tomorrow, easing the path to successful extension.

Pure Gravy Capabilities: Insights to Action

Introducing Pure Gravy LLC-4.18.19 (pdf)