We help our clients capitalize on actionable insights about their customers and brands to achieve market impact.
Having a realistic assessment of the current state of your brand's health is key to charting the path forward. Our Audits deliver actionable insights that help clients understand what drives customer decisions and where how to better address what matters most to customers.
A bold Vision is inspiring to customers as well as to employees and recruits. We work with clients to develop the Brand Platform that makes their vision believable today and gain the actionable insights to guide the changes necessary to deliver more fully on that vision over time to increase market impact.
M&A activity raises questions about which name(s) to keep, which to retire and how to minimize customer and employee confusion in the process. New products, services and even features are potential brand-building opportunities. Our Architecture and Naming Guidelines help internal and external audiences navigate the portfolio and understand the organization's value proposition, and help you achieve market results.
Brands are assets that help lower customer acquisition costs, increase customer retention and lifetime value, facilitate capitalizing on growth opportunities in adjacent spaces, and earn you the benefit of the doubt if/when when things go wrong. Smart choices can help you capitalize on new opportunities and increase the success of your current efforts. To do so requires a Brand Activation Plan based on actionable insights to leverage the brand's strengths. We help companies do that, and get more bang for their branding buck.
Most Marketing organizations have talented people with diverse experience. It can be challenging to get all of them to use the same approach to branding and marketing planning. Our experience as marketing and brand experts at leading business schools is key to our success helping develop the tools and processes teams need for market impact and rolling them out through custom designed training workshops.