Thank you to Suzie Ivelich for inviting me to present to this semester's Berkeley Haas Undergraduate Brand Management students. We love this kind of branding and marketing training. We used KIND Snacks to practice the key steps in brand strategy development. Students drafted the brand's Vision, Benefits Hierarchy and Positioning. And everyone got to eat the product!
Click the download button below for a PDF of the presentation.
Thank you to the Women Entrepreneurs at Berkeley team for the opportunity to speak at #BerkeleyHaas last week about "Why Stuff Sells." The key: Having a #CustomerCentric #ValueProposition and aligning your #CX to deliver it. We love doing these types of branding presentations and workshops!
Click the download button below for a PDF of the workshop materials!