What we've been thinking & posting about
Capitalizing on Transformation
While many are pursuing transformational change, BCG has found that most publicly announced transformations fail to deliver their full potential or promised results. Click here for my thoughts on ways to increase your chances of success!
Branding on Purpose: Intuit
Intuit developed its purpose by understanding customers’ problems and exploring its own values to uncover what the brand aspires to do about them.
For more on how Intuit CMO, Lara Hood Balazs, is working to reframe the brand and the way it speaks with consumers to align to the company’s mission, click here.
Branding on Purpose: Natura-Avon deal
Natura’s acquisition of Avon is the latest example of brands pursuing growth and profitability by broadening their focus to serve stakeholders, including employees and their communities, as well as shareholders. Read the post
Ways Employee Advocacy Benefits Brands
It all starts with a compelling #vision for the brand’s #noblepurpose and how it improves peoples’ lives. Read the post
Nestle Tests Blockchain for Dairy
Blockchain is emerging as a key tool in the scramble to earn customer trust by providing supply chain transparency. Read the post